The Technology Behind President Obama's Historic Victory

Jascha Franklin-Hodge, Chief Technology Officer and Founding Partner of Blue State Digital, will be presenting "Lessons from the Obama Online Campaign" as a special lunchtime Keynote Address on March 27 at 12:45 PM at the Philadelphia Marriott West. Blue State Digital specializes in wielding web-based tools to increase awareness, advocacy and fundraising capabilities for non-profits and social causes. These strengths in utilizing interactive content and social networks to build, mobilize and empower a purpose-driven online community have resulted in an unusual niche market - the political candidate.

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